Alternatives to animal testing

Our approach

We use a wide range of non-animal approaches to assess the safety of the ingredients used in our products. Since the 1980s, our scientists have been developing and using alternatives to animal tests, e.g. computer modelling and cell culture-based experiments. We regularly present and publish our work, and collaborate with others to share our knowledge and apply exciting new science to assure product safety.

Watch: Making sure our products are safe without testing on animals

Our video above further explains our approach and we publish more information on our scientific research on a dedicated Safety and Environmental Sciences website.

Since 2015, Unilever scientists have been partnering with experts at the US Environmental Protection Agency on collaborative research, to develop ground-breaking scientific approaches to better assess the safety of chemicals found in some consumer products, without using animal data.

We also partner with European researchers in the Animal-Free Safety Assessment of Chemicals (ASPIS) cluster, which is driving changes in safety science away from animal testing. Our scientists regularly participate in discussions with regulators and scientists in China to increase the use of non-animal approaches to safety.

In 2018, we initiated a collaboration with Humane Society International (HSI) to share our capabilities in non-animal safety assessment. This resulted in the formation of Animal-Free Safety Assessment (AFSA) Collaboration and the curation of an AFSA Masterclass – an online global training initiative launched in 2023 to educate scientists in how to assess the safety of cosmetics and other consumer products without animal testing.

Building confidence with consumers

Our long-term investment in non-animal safety science has enabled some of our biggest brands to be certified by People for the Ethical Treatment of Animals (PETA) as ‘PETA-approved’, including Dove, Axe, TRESemmé, and Sunsilk. These brands comply with the criteria set out in PETA’s Global Beauty Without Bunnies Programme.

Building a case to ban all animal testing

We advocate for the use of advanced non-animal safety science in place of animal testing. Occasionally, across our wider product portfolio, some of the ingredients we use have to be tested by our suppliers to comply with legal and regulatory requirements in some markets; and some governments still test certain products on animals as part of their regulations.

We don’t agree that animal testing is necessary to assure the safety of our products or the ingredients in them, and we work with government authorities, animal protection NGOs and our suppliers across the world to increase the use of non-animal approaches for regulatory compliance purposes. Unilever’s Responsible Partner Policy (PDF 4.45 MB) outlines our requirements from all suppliers related to animal testing.

For more than 40 years we have worked to secure the adoption of innovative non-animal approaches based on advances in science and technology. As a result, we are recognised by PETA as a ‘company working for regulatory change’ (Companies Working for Regulatory Change | PETA) as part of its Beauty Without Bunnies programme. We are also approved under PETA’s ‘no animal testing’ list (No Animal Testing | PETA) as part of its Eat Without Experiments programme for foods and beverages, certifying that Unilever does not conduct or fund animal testing for any purpose.

We don’t agree with regulations that demand animal testing on existing ingredients with a long history of safe use and manufacture and so we championed the successful European Citizens Initiative #SaveCrueltyFreeCosmetics. We actively support the commitment by the European Commission to implement a European roadmap to phase out animal testing for Chemical Safety Assessment (PDF 1.4 MB) through our involvement in the European Partnership for Alternative Approaches to Animal Testing (EPAA).

We are also a founding member of the International Collaboration on Cosmetics Safety (ICCS) - a global partnership of cosmetics manufacturers and suppliers, industry associations and animal protection organisations, where we work to accelerate the global adoption of animal-free cosmetic safety assessment approaches.

The next generation of scientists

We also work with students – the safety scientists of the future; for example, those at the Universities of Birmingham in the UK and Wageningen in The Netherlands, and at various universities in China. We want to ensure that they have access to the latest science, technology and new computational tools for assessing safety without animal testing.

We are committed to ending animal testing globally and so are our people – see some of our scientists talking about the non-animal approaches we are developing to use for making safety decisions.