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Our strategy begins with a purpose that places consumers at the heart of everything we do:

Brighten everyday life for all

Our goal is to deliver best-in-class performance with market-making, unmissably superior brands

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From our earliest days, Unilever has been at the forefront of change.

From Lord Leverhulme innovating the first mass-market soap and revolutionising factory workers’ lives, to Dove transforming the entire beauty industry with its Campaign for Real Beauty.

From the inventors of game-changing products like Surf concentrated detergent and Knorr stock pots, to the ground-breakers who scaled the deodorant market with Rexona or the fast-hydration category with Liquid I.V.

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Detailed description

An open packet of Knorr seasoning with some ingredients bursting out of the pack. The camera rotates around a bowl of chicken, vegetables and rice.

A man, crouching down, rips open a sachet of Liquid I.V. We then see a bottle of water with some powder dissolving into it which the man then drinks. He then appears to take off, with energy bursting from his feet towards the ground.

A man takes a can of Degree deodorant from a sports bag, shakes it and sprays his underarm.

A girls with a dirty trainer on her lap puts some Cif cream onto a cloth and wipes a dirty trainer. As she wipes, the trainer rises into the air as it comes unlaced and its layers peel apart.

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From the entrepreneurial leaders who made emerging markets a mainstay of Unilever’s success, to the pioneering teams who led the way in making business more sustainable.

And today, as we approach our 100th anniversary, our change-making spirit is coming to life again in our “Growth Action Plan 2030”.

Download our Growth Action Plan 2030 (PDF 362.19 KB)
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In a world of rapidly advancing technology and ever-escalating consumer expectations, Unilever is focused on ensuring our brands shape the markets of the future, not just keeping pace.

That means having the foresight to anticipate needs and desires in cultivating unmissably superior brands; using advanced science and technology to develop innovations big and bold enough to re-invent whole categories and applying the power of AI to transform our operations.

Persil Wonder Wash bottles in the manufacturing process.

It also means investing in our people and harnessing a truly diverse and inclusive culture. Together, these will be the ingredients of our market-making success everywhere.

The people of Unilever are determined to win in market by shaping the future so everyday life becomes brighter for everyone – and the world that we all share.

Children in a classroom raise their hands and smile at the camera. They have taken part in a Lifebuoy handwashing lesson, learning how to wash their hands with soap.

Where we will focus:

  • 4 Business Groups

  • 30 Power Brands

  • 24 top markets

Where we will excel to drive competitiveness and market making:

  • unmissable brand superiority

  • multi-year scalable innovations

  • premiumisation

  • social first demand generation

  • growth channels

Where we will accelerate the capabilities needed for a rapidly changing world:

  • science and technology

  • lean agile supply chain

  • net productivity

  • scaled AI

Our winning culture

  • Values
  • People
  • Behaviours
Find out about business integrity at Unilever
Unilever employees in UK Leatherhead office
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