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A bottle of Persil Wonder Wash laundry detergent on a factory production line. The innovation has been designed specifically for quick washes.

Scaling innovation

How we’re innovating for consumers around the world

  1. Vaseline Gluta-Hya

    Five tubes of Vaseline Gluta-Hya each of a different variant. On the right are the words ‘New - 70 times more powerful than Vitamin C’. The tubes are lying on a blue and pink background with water splashing around them.

    Vaseline has been trusted for over 150 years to heal, protect, soothe and smooth skin.

    Its new Gluta-Hya body care range includes products with a lighter formulation designed to address the specific skincare needs of consumers living in hot and humid climates across the Middle East, South Asia and South East Asia.

    The hero ingredient across the collection is GlutaGlow™, Vaseline’s blockbuster technology that is clinically proven to be 10 times more powerful than vitamin C when it comes to boosting the skin’s natural brightness. And its unique formula bursts into instantly absorbed water droplets when it makes contact with the skin to deliver a cooling sensation.

    Find out more about Gluta-Hya

  2. Dove Body Wash

    Shelf with five bottles of Dove’s new Serum Shower Collection of body washes, each designed to deliver skincare benefits

    Dove Body Wash has been a bestseller in many markets for years. The product has a new science-led formula to provide lasting care for longer.

    Featuring 24-hour Renewing MicroMoisture™, the formula includes a blend of patented microdroplet technology and skin-natural lipids to provide long-lasting skin nourishment. The microdroplets are small enough to penetrate the skin and actively regenerate the moisture barrier.

    What’s more, the body wash is made with 100% plant-based moisturisers, respecting the delicate balance of the skin microbiome.

    Dove is PETA-approved, meaning the brand does not test on animals anywhere in the world.

    Find out more about Dove Body Wash

  3. Dirt Is Good Wonder Wash

      Three bottles of Wonder Wash, Unilever’s laundry detergent innovation designed specifically for quick washes.

    Changing work and lifestyle habits mean clothes often have less visible dirt and stains, so people are increasingly selecting the short cycle setting on their washing machines. In fact, around 80% of consumers use a quick wash once a week.

    In response to this, Dirt Is Good (known as Persil, OMO and Skip) developed Wonder Wash – a laundry detergent specifically designed for outstanding performance in a 15-minute energy-saving cycle.

    Using cutting-edge robotics and AI, our team of R&D scientists created new Pro-S™ technology, a combination of fast-acting ingredients that removes bad smells and residues while ensuring clothes are fresh and well cared for. With 35 patents pending at the time of launch, the innovation is creating a new category of laundry products.

    Find out more about Wonder Wash

  4. Hellmann’s Plant-Based Mayo

    Hellmann’s plant-based ‘easy out’ squeeze mayo packaging innovation helps reduce food waste and raise consumer satisfaction

    If the world’s food system is to cope with population growth and climate change, plant-based foods must be higher on the menu. In response to consumer demand, we created a plant-based product as creamy and great-tasting as our Hellmann’s Real Mayonnaise.

    We developed advanced models that can predict the taste, texture and stability of our products. Using computer simulations, we were able to replace the egg with a plant-based alternative without the need for multiple recipe testing and traditional product development trials.

    Also, squeezing out more mayo is now simpler thanks to our industry-leading ‘easy out’ technology.

    Find out more about Hellmann’s Plant-Based Mayo

  5. Magnum Pleasure Express range

    Magnum’s new mood-inspired ice cream flavours - Chill, Euphoria and Wonder - unwrapped on a serving dish and ready to eat.

    Our Magnum ice cream brand has introduced its most indulgent, premium treats yet with its new Pleasure Express range – Euphoria Pink Lemonade, Wonder Golden Toffee and Vegan Chill Blueberry Cookie.

    Each delicious ice cream includes a surprising core and is enveloped in Magnum’s signature cracking chocolate, made using carefully selected and sustainably grown cocoa beans, certified by the Rainforest Alliance.

    Find out more about Magnum’s mood-food

Hot off the press

News article
A tub of White Chocolate & Cookies Magnum Bon Bon with an open lid. The tub is surrounded by Bon Bon pieces.

The science behind Magnum Bon Bon bite-sized ice creams

Making Magnum’s new Bon Bons as good as their full-sized originals requires smart R&D. Discover how robotics and AI helped fast-track production to bring the new tubs of shareable bite-sized ice creams to market.

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