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Our results for the full year 2024 – which we announced on 13 February – show underlying sales growth was up 4.2%, with volumes up 2.9%. We delivered four consecutive quarters of underlying volume growth above 2%, with all Business Groups driving positive volume growth for the year.
These results reflect a year of significant activity as we focused on transforming Unilever into a consistently higher-performing business.
The steps we have taken in 2024, including the launch of our refreshed GAP 2030 strategy, further reinvestment in our brands and strong innovation pipelines, leave us better positioned to deliver on our ambitions in the years ahead.
Here are the results highlights from each business group, and a look at how innovation from our brands is driving performance.
Our largest hair care brand, Sunsilk, grew high-single digit, reflecting the continued success of its 2023 relaunch and introduction of new formats. Dove delivered high-single digit volume-led growth following the launch of Scalp + Hair Therapy, designed for improved scalp health and hair density. TRESemmé grew mid-single digit following the launch of the Lamellar Shine collection. Clear grew low-single digit amid low market growth in its primary market, China.
Vaseline grew double-digit with the expansion of its premium Gluta-Hya range to new markets and new formats. Gluta-Hya is now in over 22 markets and has introduced a new serum-based suncare range. Dove skin care delivered double-digit growth, with the launch of its body serums and 3-in-1 face care treatments in Brazil, Mexico and, most recently, in the US. Pond’s grew double-digit led by volume following its successful relaunch in 2023.
In Wellbeing, Liquid I.V. saw continued success of its sugar-free variant and ongoing international expansion, entering seven new markets during the year. Nutrafol extended into skin care with a daily supplement designed to address acne, while Olly saw strong growth in China led by its female health supplements.
In Prestige Beauty, Hourglass and Tatcha grew double-digit while other brands including Paula’s Choice delivered low growth. During the year, we completed the acquisition of K18, a premium biotech hair care brand, which grew double-digit.
Dove, which represents around 40% of Personal Care’s turnover, grew high-single digit with the successful launches of a new range of whole-body deodorants and a Serum Shower Collection, using active face care ingredients in body wash formats.
Rexona and Axe grew high-single digit, driven by ongoing success from multi-year innovations, including our body heat-activated technology and our Fine Fragrance collection.
Good growth in Dove was partially offset by declines in Lifebuoy and Lux, driven by challenges in Indonesia, China and India.
Our Power Brands Closeup and Pepsodent grew mid-single digit. Pepsodent launched its therapeutics range specifically formulated for sensitive teeth.
Volume growth was supported by the launch of Persil Wonder Wash, the first liquid detergent designed for short cycle washes. Wonder Wash, powered by our patented Pro-S technology, has been launched in eight markets and is on track to be in 20 markets by the end of 2025.
Both Domestos and Cif grew double-digit led by volume, with contributions from the Power Foam, cream and sprays portfolio.
The successful launch of our new Botanicals and Elixir ranges, utilising our patented CrystalFresh technology, drove a good Comfort performance.
Knorr performed well with mid-single digit growth driven by its leadership in bouillon and seasonings and its expansion of premium ready-to-eat pots ranges. Knorr grew double-digit in Latin America through its focus on local dishes and next-generation bouillon and seasoning ranges with enhanced flavours and micronutrients.
Hellmann’s continued to expand its Flavoured Mayo range, now in 30 countries, and grow its premium format variants, including new squeeze bottles.
Growth of Unilever Food Solutions was supported by the roll-out of our operator solutions, including the latest edition of our Future Menu Trends Report, now utilised in over 50 countries. It also benefited from the launch of Hellmann’s Professional Mayo in Europe and Brazil, tailored for professional kitchens.
Growth in In-Home Ice Cream was supported by several snacking innovations with smaller portions. Magnum launched premium, bite-sized Bon Bons, designed to meet evolving snacking habits. The range is performing well and is now in 12 markets with further roll-out planned for next year. Joining the small indulgence format, Yasso introduced Poppables, a Greek yogurt-based snack, while Ben & Jerry’s expanded its Peaces range with new flavours like Salted Caramel Brownie.
In Out-of-home Ice Cream, we launched several premium innovations this year, including Magnum’s Pleasure Express featuring flavour-filled cores and Ben & Jerry’s new oat base for its non-dairy ice creams. Cornetto celebrated its 60th anniversary with its first global relaunch featuring enhanced formulation and new packaging.
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