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Are purposeful brands made in people’s hearts?

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Ogilvy’s Global Chief Creative Officer Piyush Pandey believes that brands have a responsibility to do something about the difficulties and pressures consumers face in their daily lives.

Piyush Pandey

To celebrate our 90th birthday and help us look ahead to the next 90 years, we asked leading sustainability, purpose and business influencers to share their thoughts on how companies with purpose will be successful in the future.

Here’s what Piyush Pandey, Ogilvy’s Chief Creative Officer Worldwide and Executive Chairman India, had to say.

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