Dear Future Dads
Today’s dads want to be even more involved with their families, but a fear of judgement and job security holds some men back from taking the paternity leave that’s open to them.
That’s why Dove Men+Care launched several paid paternity leave initiatives, from partnering with renowned fatherhood experts to creating resources to help dads.
The ‘Dear Future Dads’ campaign is supporting paternity leave to stress the importance of children having equal time with both parents. The film features a diverse group of dads sharing advice and personal anecdotes for current, expectant and new dads on why taking the time to care for their children is so important.