In 1969, Comfort made history by launching the world’s first fabric conditioner, changing the way people cared for their clothes. Today, we continue to transform laundry routines, delivering moments of next level freshness that invigorate and elevate daily life – from flat to energised.
€1.4bn brandpresent in 26 markets with 40 packs bought every second (sourced via GMI tool)
Unilever Home Care Power Brands Dirt Is Good (Persil) and Comfort are partnering with world-leading consumer technology and domestic appliance company Samsung. Read how, together, we plan to transform the future of home laundry and deliver unmissably superior products.
Several major trends are influencing the fabric enhancer market right now. The increasing use of short wash cycles, more clothes being made from synthetic fibres and the desire for sophisticated fragrances. New launches from Comfort answer these consumer needs.
