
Levelling the playing field for vegetables
Knorr is levelling the playing field by ensuring
veggies get the chance to shine on people's plates.
Through its #ModTheVeg campaign, Knorr is engaging with the gaming community. Here, Knorr encourages young gamers to choose veggies over meat dishes for health regeneration, advocating for vegetables to provide the same health points (HP) as meat.
The brand is not only delighting taste buds with its delicious seasonings and bouillons, but it is also showcasing the power of flavour, both inside and outside the kitchen. With this campaign we see Knorr upping its game, serving up its content in a playful manner that is both relevant and engaging for young audiences.