Dove

Women are too often judged based on their appearance due to unrealistic beauty standards. This creates anxiety and can prevent them from realising their full potential as they define it.

For over 20 years, Dove has been working to make beauty a source of confidence, not anxiety. Dove believes beauty is not defined by shape, size or colour – it’s feeling like the best version of yourself. Authentic. Unique. Real. Everyone should feel comfortable in their skin.

Dove aims to invite all women to experience beauty on their own terms by offering superior care products that empower them to choose their own version of beauty.

Celebrating 20 years of Real Beauty

The Real State of Beauty Report is the world’s largest-ever study by a beauty brand to understand the reality of beauty and the pressures people face.

Our commitment to no animal testing

Globally, Dove does not test on animals and is approved by the biggest animal rights organisation in the world, PETA (People for the Ethical Treatment of Animals).

There are eight doll heads from the ‘Code my Crown’ campaign on the left of the screen. One enlarged doll head is positioned in the middle of the screen – it has curly light brown hair, darker skin and is wearing a pink headband. On the right of the screen is a body of text. The title reads: ‘Changing the game for Black Hair’, followed by a block of body text, and the Dove and Afro Hair Library logos.

At Dove, we’ve always stood for beauty that’s unique, diverse and inclusive, specifically building the trust with the Black community by advancing The CROWN Act, protecting against discrimination based on race-based hairstyles in the US.

Dove, in collaboration with the Open Source Afro Hair Library, launched the groundbreaking initiative Code my Crown which steps into the digital world with the first guide to train developers to code for Black hairstyles and textures within games.

The guide features instructions, personal insights, detailed references and full open-source code, created by people within the Black community, for anyone to use to create characters in the digital world.

The campaign won four Lions at the Cannes Lions International Festival of Creativity 2024.

Download the guide (PDF 20.51 MB)

Watch the ‘Code my Crown’ video here

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Contact Unilever about Dove

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Our Business Groups

Celebrating 20 years of Real Beauty

Our commitment to no animal testing

Contact Unilever about Dove

More about Dove

The Code

Hard Knocks

Code my Crown

10 vs 10

Dove Social