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Liquid I.V.® is a functional hydration company based in Los Angeles, California. It was acquired by Unilever in 2020 and is the No.1 powdered hydration brand in the US.[a]Liquid I.V.’s formula is designed with electrolytes, vitamins and nutrients to turn ordinary water into extraordinary hydration.
The Liquid I.V. product range is available online and in over 80,000 retail stores across the US, where our offering includes Hydration Multiplier®, Hydration Multiplier® Sugar-Free, Hydration Multiplier®+ Energy, Hydration Multiplier®+ Immune Support, Hydration Multiplier®+ Kids, and Hydration Multiplier®+ Gut Health.
We believe that water access is a fundamental human right, and that a healthier world for all begins with equitable access to clean and abundant water.
For us, it’s never been just about water – it’s about supporting communities to help foster dignity, autonomy and greater opportunities. One in three people globally does not have access to clean and safe drinking water. We partner with leading humanitarian and community-based organisations to fund water access projects around the world. Around 1% of our revenue goes directly to our Impact Program, and our goal through all these partnerships and projects is to reach 2 million people with increased access to clean water by 2026.
When disaster strikes, dehydration is a big risk for impacted communities. Liquid I.V. is often used in disaster relief operations. We deliver hydration to communities that need it most. As of 2024, over 55 million servings of Liquid I.V. have been donated in 90+ countries. In the next 10 years, we are committed to reaching 150 million servings donated.
Our science-backed formula is designed with electrolytes, vitamins and nutrients to turn ordinary water into extraordinary hydration.
Each Liquid I.V.® product is formulated with intention and focused on flavour. We strive to capture the authentic essence of each flavour in one stick. As a business, we put consumer sensory science at the forefront, paired with vegan ingredients.
Liquid I.V. is now the largest brand in Unilever’s €1.9 billion Health & Wellbeing business. And we’re taking hydration global, building on our success in the US. With recent launches[b] in Australia, Canada, China, Mexico, Italy, and the UK, we’re aiming to meet the growing demand for hydration products that do more. Our growth strategy focuses on innovative products, as well as memorable partnerships at major music and sports events, bringing us closer to millennial and Gen Z consumers around the world.
We believe that:
Liquid I.V. is the #1 ranked brand by Value Sales (Functional Hydration – Powders) in Total US MULO+ with Conv. in all periods ending 09/08/24.
Please note the content on this page is based on Liquid I.V.’s US operations. Product availability, formulations and practices may differ in other regions. For detailed information specific to your country, please visit the Liquid I.V. website for your region.
If you have any questions or comments about Liquid I.V.®, please visit our contact page.
For details on our hydration products, visit Liquid-IV.com.
A perfect pairing of functional hydration delivered in delicious flavours, supported by cultural partnerships, has propelled Liquid I.V. to become the No.1 powdered hydration brand in the US. Now it’s adding new innovations and international markets to take its growth global.
Unilever’s Health & Wellbeing Collective just reported its ninth consecutive quarter of double-digit growth in our latest financial results. We caught up with its CEO, Jostein Solheim, to find out what’s behind this booming business – and what’s next.