![One woman is on the left in a rectangular image panel and nine women are included on the right in collaged image panels. These are AI-generated examples.](/content-images/92ui5egz/production/956cc954fca93b67364b779d73c025401af4eaa7-1920x1080.png?rect=0,3,1920,1075&w=150&h=84&fit=crop&auto=format)
The Code
With the explosion of artificial intelligence presenting a new threat to real beauty, in 2024, we updated The Dove Real Beauty Pledge to vow that we will #KeepBeautyReal and never use AI to create or distort women’s images. We’ve also renewed our commitment to:
- Always feature real women as they truly are and never use AI imagery in place of real women
- Strive to represent the diversity of all women
- Continue to uphold a woman’s vision of her own beauty
- Actively work to build body confidence and self-esteem
Almost 9 in 10 women and girls said they had been exposed to harmful beauty content online and 1 in 3 feel pressure to alter their appearance because of artificial beauty even when they know it’s fake or AI-generated.
With 90% of online content predicted to be AI-generated by 2025, the rise of AI is a clear threat to women’s wellbeing.
Dove is taking action to equip creators, brands, and anyone using AI with the Real Beauty Prompt Playbook, a free tool to help create visual content that widens the representation of beauty on the most popular generative AI tools.