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CLEAR

Keep a clear head

Clear logo.
Five Clear products arranged side by side. Two are in dark blue bottles and three are in white.

CLEAR is also known as:

  • Ultrex

    Greece

  • Linic

    Portugal

Born in Italy in 1975 as Clinic, the brand relaunched in 1982 as CLEAR, becoming the first shampoo to address recurrent dandruff by treating the scalp with world-class technologies designed by scalp care experts.

Three bottles of All Clear Shampoo, each designed for different hair types: Dry Hair, Normal Hair and Greasy Hair. The labels feature green branding with the text 'clears dandruff with regular use', along with an illustration of flowers and leaves on each bottle.

The brand’s pioneering work over the past 50 years with dermatologists and more than 30,000 consumers to explore the differences between male and female scalp biology led to CLEAR becoming the first to offer gender-customised solutions with the launch of CLEAR MEN.

Ad for Clear Men CLEAN XtREME shampoo. On the right, a robotic arm is holding the bottle, emphasising the 'engineered' concept. The bottle is blue, featuring a red swirl graphic. The text on the left highlights the product's benefits, stating: 'Engineered to keep men dandruff free 365 days, powered by CLEARTECH 2.0. Men are more prone to dandruff. Use Clear Men, engineered with 2X dandruff-fighting power and scalp strengtheners.' The Clear Men logo is displayed prominently at the bottom.

CLEAR has become the world’s No.1 men’s hair care shampoo,[a]and the No.1 anti-dandruff shampoo in many of Unilever’s hair care markets, including South East Asia, Brazil and Turkey. Sold in more than 60 markets worldwide, CLEAR is now a leading anti-dandruff and scalp expert brand, addressing a spectrum of scalp needs – from dandruff and grease to sensitivity and hair fall from the roots.

In 2023, CLEAR redefined the new standard of anti-dandruff efficacy and elevated the brand’s scalp care expertise with its first skincare-boosted anti-dandruff solution. Powered by niacinamide concentrate, this innovative formula repairs and strengthens the scalp’s barrier. The range, which has also been tested by dermatologists, is clinically proven to reduce dandruff return in just 28 days.

Advert for Clear shampoo featuring three product variants: Apple Cider Itch Free, Ice Cool Menthol and Sakura Fresh. The white bottles are displayed against a blue background with water splashes. The text on the right reads ‘best ever ad tech’ and ‘10x vitamin action’, along with the claim ‘100% protection against dandruff’, and a red ‘NEW’ label.

As the world’s No.1 male shampoo,[a]CLEAR MEN has pioneered innovations customised for the male scalp and led meaningful male engagement. The formulation is clinically engineered to help strengthen men’s weaker scalp barrier, prevent moisture loss, and protect against recurring dandruff and other scalp problems. In China, CLEAR introduced the CLEAR MEN SCALP PRO RANGE, and it’s now the top-selling premium male shampoo on e-commerce platforms in the country.

Three clear products on the left. On the right reads, ‘New, scalp energise pro range’, ‘rebuild scalp barrier from root’, and ‘long-lasting defence from dandruff, grease & itch’.

CLEAR MEN has also been empowering men in communities worldwide to perform and achieve their personal best through its disruptive in-culture-driven campaigns and partnerships.

A group of six athletes on a grass sports field. Five are wearing a red kit; the sixth is wearing a purple shirt and dark green shorts. Several crutches are in view, either being held or lying on the grass. The scene is set in a brightly lit stadium filled with cheering spectators, with the Clear brand logo displayed prominently in the background.

Recently, CLEAR has taken its scalp care expertise to the next level with the introduction of its first award-winning anti-hair fall technologies,[b]which are clinically proven to effectively reduce hair fall in 30 days.

DynoxidilTM is CLEAR’s potent anti-hair fall technology, combining root-strengthening zinc salt with yeast peptides extract, an active that revitalises hair follicles. It enhances follicle structural integrity for stronger root anchorage and nourishes follicle cells, which is clinically proven to revitalise follicles and promote faster hair growth.[c]

An abstract purple ‘drop’ depicting Dynoxidil with the words ‘powered by next gen technology – Dynoxidil’. On the right, a ‘before and after’ comparison highlights visible improvements in hair thickness after one month, with the words ‘real results that speak volumes’. Underneath are three illustrations: one showing a comb with broken strands of hair; the second depicting a follicle, and the third a follicle with rings around it and droplets to the sides to illustrate ‘health’.

FollilockTM is CLEAR’S advanced, lab-derived and clinically proven anti-hair fall mixture that forms the foundation of a healthy scalp care routine. The scalp care ingredient (piroctone olamine) combined with root-strengthening zinc salt in the shampoo not only strengthens the scalp barrier and helps the healthy growth of hair, but also helps reduce excessive hair loss.[d]

Shampoo with FollilockTM

Visible and progressive improvement on hair fall condition perceived by consumers

Consumer test, 120 Females, China 2022

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Consumer test, 120 Males, China 2022

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[a] (1,2)

Source: Euromonitor International Limited; Beauty and Personal Care 2024Ed, Retail Value Sales (RSP) 2023 data.

[b]

ICIC (International Cosmetics Innovation Conferences): 2023 for Men AHF shampoo; 2024 for AHF serum.

[c]

According to five clinical studies conducted by Intertek in China on 122 females in 2020; Sino-German Union Cosmetic Institute (SGCI) on 41 females and 19 males in 2021; SGCI on 60 males in 2021; SGCI on 40 females and 20 males in 2021; Guangzhou Quality Supervision and Testing Institute on 71 males in 2021.

[d]

According to clinical studies conducted by Intertek in China, on 122 females in 2019 and Sino-German, China, on 60 males in 2022.

Contact Unilever about CLEAR

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