In Her Name
What’s the meaning of a name? As it turns out, in some countries, there can be a lot of unconscious bias.
In China, traditionally when naming children, certain names have connotations that reflect gender stereotypes, with girls being called “Quiet” and “Small” to signify demure femininity, while boys are given names like “Strong” and “Victory” to denote dominance. Interviews with women from diverse backgrounds revealed first-hand the impact of societal norms on their identities, resulting in unfair treatment or unrealised potential.
The ‘In Her Name’ campaign by LUX aims to change the way women are named by creating 100 names reflecting the essence of femininity today, drawing inspiration from classical literature, positive connotations, and the evolving landscape of societal development. LUX partnered with Dr Liu Yan Chun, a distinguished linguistics scholar from the University of China, to pioneer a movement challenging societal norms and stereotypes.
The impact of the campaign extends far beyond naming conventions, reflecting LUX’s commitment to championing diversity, inclusivity, and gender equality. Join LUX in the ‘In Her Name’ campaign and be part of a movement celebrating the beauty, strength, and resilience of women everywhere.
This campaign made two shortlists at the Cannes Lions 2024.
