Redefining the world of luxury scents
Quality fragrances and constant innovation are at the heart of Axe’s enduring appeal.
Fragrance is the key ingredient in Axe and every scent and variation is tested rigorously.
Axe products are crafted by the world’s leading perfumers – Givaudan and Firmenich. The Power Brand spends millions sourcing the highest quality ingredients from across the globe to get the combinations just right, creating premium scents without designer price points.
In the UK, Lynx Africa is known as the GOAT male fragrance in the market – the ‘greatest of all time’ – and has sold over 400 million units since hitting the shelves.
The new Fine Fragrance Collection redefines what it means to be premium, and in blind tests, seven out of ten men said they’d replace the scent of their current cologne with their favourite of the tested Axe fragrances.
This new range is fresher, lighter and more modern than anything the brand has created before and features an eclectic range of scent profiles.
