At Unilever we see consequences for our business too. We are reliant on sufficient water to irrigate the crops we need. Even more significantly, the product categories in which Unilever operates account for more than 90% of domestic water use, from washing dishes to cleaning hair, skin and clothes.
So, as water becomes less available, people will start to make trade-offs about which tasks will get their scarce ration of water. This will limit the use of our products and our future growth, especially in developing markets.
As part of the Unilever Sustainable Living Plan we have a bold reduction goal to halve the water associated with the consumer use of our products by 2020.