Promoting Handwashing

Studies show that washing hands with soap is one of the most effective and inexpensive ways to prevent disease. A Lifebuoy clinical trial in 2007-08 in India showed that increasing handwashing frequency led to a 25% reduction in diarrhoeal disease, a 15% reduction in acute respiratory infections and a 46% reduction in eye infections.

Our Lifebuoy soap brand leads our handwashing campaigns. On sale in over 50 countries, Lifebuoy has developed a clear social mission which is the foundation of our Unilever Sustainable Living Plan target on handwashing.

As well as delivering clear public health benefits, building a culture of regular handwashing also helps our business to grow. Lifebuoy is a good example of how brands that help to address social challenges can drive business growth. It has achieved three years of sequential double-digit growth to become the world’s number one anti-bacterial brand.