Our approach
Working with our brands, our Global Health through Hygiene Programme co-ordinates and enhances the impact of our hygiene initiatives around the world.
Global Health through Hygiene Programme
In 2005 we brought together a team of experts from across the business to form our Global Health through Hygiene Programme (GHHP). It works with our brands and partner organisations, such as the London School of Hygiene & Tropical Medicine, UNICEF and the World Bank, to improve our technical capability, particularly in evaluating behaviour change.
It operates as a cross-functional team led by our GHHP director on behalf of multi-category research. Its role is to co-ordinate and maximise the impact of our initiatives around the world. The GHHP's workplan and strategic direction are set by a steering group made up of managers from across our business, representing our regions, brand teams, communications and R&D.
Particular brands lead specific hygiene activities, each playing an important role in contributing to improvements in hygiene among our consumers around the world. Our aim is to do this by making the most of the geographic spread of our business and our brand portfolio and also by working in partnership with NGOs, academia and scientific bodies – facilitated by the GHHP – to maximise the effectiveness of our programmes. Each hygiene awareness campaign has different approaches, audiences and ways of engaging with consumers' emotions in relation to hygiene. The GHHP's role is to identify good examples of health and hygiene programmes from around Unilever and, by using its core GHHP competencies of behaviour change, intervention design, measurement and impact evaluation, it enable others in the company to learn from them and adapt them for their own markets.
