Domestos

Protecting families for nearly 100 years

Available in 35 countries worldwide, from the Netherlands and India to the Philippines, Domestos has a long history. In the 1920s it was sold door to door in the UK. Originally it was used by housewives as a cotton and household surface whitener. 

Wide range of products

Today, the brand offers a wide range of products, with thick toilet bleach at its core.

Committed to raising hygiene standards

To help improve general hygiene and health standards in communities around the world, we work closely with scientific bodies and other major organisations. The Domestos Red Cross Alliance, which develops and implements health and hygiene programmes in various countries, is one example. Our involvement with the International Scientific Forum on Home Hygiene is another.

Say goodbye to grot

We constantly develop our brands to provide consumers with more effective ways to tackle the problems they are most concerned about – like household germs. Domestos Grotbuster is a super-thick bleach cleaning gel designed to kill the germs that multiply in ‘grot’ – living dirt such as mould, mildew and food residues. Grotbuster’s innovative formulation means it clings to these problem areas, even on vertical surfaces, leaving them sparkling clean and safe from germs. The packaging is innovative too – a directable nozzle delivers the gel in hard-to-reach places.

Other innovations

Innovations include a cleaning spray with bleach, fragrance gel solid rim blocks and new bleach variants, such as the highly popular 'Pink Power' in the UK.

Key facts

• Domestos is the number one or two bleach in nine countries (Croatia, Greece, Hungary, India, Ireland, Netherlands, Philippines, Poland, South Africa)
• Domestos is sold in 35 countries globally
• There are more than €250 million sales of Domestos every year
• Domestos is also sold as Domex, Glorix, Klinex            

From our range