Lifebuoy

Lifebuoy offers affordable, accessible soaps to help communities around the world improve hygiene through handwashing.

As the world’s leading health soap, Lifebuoy aims to make a difference by creating accessible hygiene products (soap) and promoting healthy hygiene habits.  With this in mind, Lifebuoy aims to change the handwashing behaviour of 1 Billion people by 2015.

About Lifebuoy

The desire to be clean, active and healthy is intrinsic to every one – irrespective of age or economic status.  Lifebuoy understands this need and champions the cause for hygiene and health around the world.

An inspiring vision for more hygienic, healthier and ultimately more vital communities is the driving force behind the Lifebuoy brand.  To realise this vision, Lifebuoy looks to consistently innovate and provide accessible hygiene and health products to a wide variety of consumers.
 
The vision also commits the Lifebuoy brand team to visible action, inspiring projects that motivate consumers to improve their hygiene behaviour.

Lifebuoy Products

The Lifebuoy brand has, since 1894, supported people in their quest for better personal hygiene. The classic red bar of Lifebuoy soap and its distinctive medicated carbolic smell was synonymous with cleanliness throughout the twentieth century.

Today, the Lifebuoy brand is more than the quintessential bar of red soap.  With its multiple soap variants and specially designed body washes, Lifebuoy protects families from 10 infection causing germs.  These, along with its range of liquid hand washes and hand sanitizers ensure daily hygiene and freshness for the entire family.

Lifebuoy’s Mission

By 2015 the Lifebuoy brand aims to change the hygiene behaviour of 1 Billion consumers across Asia, Africa and Latin America, by promoting the benefits of handwashing with soap at key occasions, thereby helping to reduce respiratory infections and diarrhoeal disease, the world’s two biggest causes of child mortality. 

To achieve its goal, a new Lifebuoy Handwashing Behaviour Change Programme was launched in 2010, and is being rolled out to all Lifebuoy markets. Building on Lifebuoy’s many years of experience, this Programme of hygiene promotion activities can be expected to result in sustained and positive handwashing behaviour change.  Handwashing Behaviour Change Programmes are now central to Lifebuoy plans in all countries where the Lifebuoy brand is present, with hygiene promotion activities fully embedded into brand activities on an on-going basis.

Lifebuoy aims to make a difference to those who need it most. Our handwashing campaigns are designed to reach people living in countries where diarrhoeal disease is highest and where soap usage is infrequent, targeting our Social Mission activities to low income families in particular. One of Lifebuoy’s main focuses is India – a country that has the highest number of children under five dying from diarrhoeal disease, over 380,000 deaths1 a year or more than 1,000 deaths per day.

1 Diarrhoea: Why children are still dying and what can be done - Unicef / WHO 2009

from our range

Videos

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Articles

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Social

Twitter
Facebook
YouTube
  • We’re at Fashion 4 Development to get support from First Ladies for handwashing as a measure to reduce newborn mortality.

    Together, we can push the handwashing message across the world! #HelpAChildReach5

    http://youtu.be/GCwgKFttQ7M


    about 12 hours ago

  • Lifebuoy is at the UN General Assembly advocating handwashing with soap to save lives. We’re asking you to take part in our movement and teach a child this lifesaving habit on 15 October on #GlobalHandwashingDay. Download your free #HelpAChildReach5 handwashing chart here.


    19 Sep

  • We are at the UN General Assembly next week to advocate for the cause of #handwashing with soap. #UNGA

    Want to help? Your voice can #HelpAChildReach5!

    We’ve joined @Thunderclap to spread the #handwashing message, with one voice at the same time on #GlobalHandwashingDay. Add yours to the mix by joining our campaign.

    All it takes is just 2 min to sign up, right here: goo.gl/5dblqi


    19 Sep

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Careline contacts

Argentina

Unilever de Argentina S.A.
Alf. H. Bouchard 4191
(B1605BNA)
Munro, Pdo. de Vicente López
Pcia. de Buenos Aires
T: 0800-888-6666
www.unilever.com.arLink opens in a new window

Contact Unilever ArgentinaLink opens in a new window

0800-888-6426

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