Lifebuoy

Lifebuoy offers affordable, accessible soaps to help communities around the world improve hygiene through handwashing.

As the world’s leading health soap, Lifebuoy aims to make a difference by creating accessible hygiene products (soap) and promoting healthy hygiene habits.  With this in mind, Lifebuoy aims to change the handwashing behaviour of 1 Billion people by 2015.

About Lifebuoy

The desire to be clean, active and healthy is intrinsic to every one – irrespective of age or economic status.  Lifebuoy understands this need and champions the cause for hygiene and health around the world.

An inspiring vision for more hygienic, healthier and ultimately more vital communities is the driving force behind the Lifebuoy brand.  To realise this vision, Lifebuoy looks to consistently innovate and provide accessible hygiene and health products to a wide variety of consumers.
 
The vision also commits the Lifebuoy brand team to visible action, inspiring projects that motivate consumers to improve their hygiene behaviour.

Lifebuoy Products

The Lifebuoy brand has, since 1894, supported people in their quest for better personal hygiene. The classic red bar of Lifebuoy soap and its distinctive medicated carbolic smell was synonymous with cleanliness throughout the twentieth century.

Today, the Lifebuoy brand is more than the quintessential bar of red soap.  With its multiple soap variants and specially designed body washes, Lifebuoy protects families from 10 infection causing germs.  These, along with its range of liquid hand washes and hand sanitizers ensure daily hygiene and freshness for the entire family.

Lifebuoy’s Mission

By 2015 the Lifebuoy brand aims to change the hygiene behaviour of 1 Billion consumers across Asia, Africa and Latin America, by promoting the benefits of handwashing with soap at key occasions, thereby helping to reduce respiratory infections and diarrhoeal disease, the world’s two biggest causes of child mortality. 

To achieve its goal, a new Lifebuoy Handwashing Behaviour Change Programme was launched in 2010, and is being rolled out to all Lifebuoy markets. Building on Lifebuoy’s many years of experience, this Programme of hygiene promotion activities can be expected to result in sustained and positive handwashing behaviour change.  Handwashing Behaviour Change Programmes are now central to Lifebuoy plans in all countries where the Lifebuoy brand is present, with hygiene promotion activities fully embedded into brand activities on an on-going basis.

Lifebuoy aims to make a difference to those who need it most. Our handwashing campaigns are designed to reach people living in countries where diarrhoeal disease is highest and where soap usage is infrequent, targeting our Social Mission activities to low income families in particular. One of Lifebuoy’s main focuses is India – a country that has the highest number of children under five dying from diarrhoeal disease, over 380,000 deaths1 a year or more than 1,000 deaths per day.

1 Diarrhoea: Why children are still dying and what can be done - Unicef / WHO 2009

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Tips
  • Lifebuoy has become the first brand to receive the Royal Society for Public Health’s (RSPH) campaign accreditation!

    It’s a huge honour to be recognised by one of the world’s oldest public health bodies, and we couldn’t have done it without your support, so THANK YOU.

    Read more here: http://goo.gl/spBlLW

    07 Apr

  • Protect your kids from Hand, Foot & Mouth disease with these tips: http://www.lifebuoy.com/healthmap/infection-prevention/Hand-Foot-Mouth

    28 Feb

  • Share to show your support and #helpachildreach5!

    25 Feb

  • Lifebuoy aims to bring safety, security and health to five billion people, through the active promotion of hand washing with soap.

  • By the end of 2011, our Lifebouy handwashing campaigns had reached 48 million people.

  • Don’t forget the soap when washing your hands. It helps prevent the spread of germs and reduces the risk of disease.

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Careline contacts

Argentina

Unilever de Argentina S.A.
Alf. H. Bouchard 4191
(B1605BNA)
Munro, Pdo. de Vicente López
Pcia. de Buenos Aires
T: 0800-888-6666
www.unilever.com.arLink opens in a new window

Contact Unilever ArgentinaLink opens in a new window

0800-888-6426

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