• Skip to main content
Unilever
  • Unilever Global Change location
  • Investor centre
  • Media centre
  • Careers
  • About us

    Find out about our history, mission and corporate structure, and the way we do business.

    • Introduction to Unilever
    • Purpose & principles
    • Unilever Foundation
    • Our history
    • Company structure
    • Supplier
    • Nutrition & health
    • Unilever’s Heroes
  • Brands in action

    From food & beverages to home & personal care, our brands are part of everyday life.

    • Brands in action
    • View brands
    • Latest from our brands
    • Improving health and wellbeing
  • Sustainable living

    Find out how we are making sustainability a driver of everything we do so that each time a consumer chooses one of our products, it improves their life, their community and the world we all share.

    • Unilever Sustainable Living Plan
    • News, videos & reports
    • Our approach to sustainability
    • Health & hygiene
    • Improving nutrition
    • Greenhouse gases
    • Water use
    • Waste & packaging
    • Sustainable sourcing
    • Better livelihoods
    • Responding to stakeholder concerns
    • Customers and suppliers
    • Assurance, data & commentary
    • Sustainability events
  • Innovation

    Learn how Unilever's innovations build leading brands and develop our capacity to meet consumer needs for nutrition, hygiene and personal care.

    • Innovation in Unilever
    • Our R&D locations
    • Research discoveries
    • Product innovations
    • Collaborating with Unilever
    • Safety & environment
    • Product & ingredient safety
  • Brands in action
    • Brands in action
    • View brands
    • Latest from our brands
    • Improving health and wellbeing
    • Brands in action
    • View brands
    • Latest from our brands
    • Improving health and wellbeing

Becel health claims get green light

Becel pro•activ gains the European Food Safety Authority’s (EFSA) approval for its claim to reduce the risk of disease.

Becel pro.activ clinically proven to lower cholesterol

Becel pro•activ gains the approval in the European Union for its disease risk reduction claim.

Cholesterol plays a vital role in the day-to-day functioning of your body. However, too much cholesterol in the blood can affect your heart health. The good news is that lowering it, and keeping it at the recommended level, is much simpler than you might think. For some people, medication may be needed to lower cholesterol but in many cases cholesterolcan be lowered just by making the right changes to diet and lifestyle. A healthy balanced diet is important for everyone and can lower cholesterol by up to 5%. Plant sterols (the active ingredient in Becel/Flora pro.activ) are clinically proven to lower cholesterol by up to an additional 10%* as part of a healthy diet and lifestyle – and eating 2g of plant sterols every day is all you need to get the recommended amount.

Making these simple changes can be an effective, fulfilling and enjoyable way of lowering your cholesterol and help to improve your health…now!

 *1.5 – 2.4 g plant sterols can lower cholesterol by 7-10% in 2-3 weeks. High cholesterol is a risk factor in the development of heart disease. There are many risk factors for heart disease and it’s important to take care of all of them

Managing cholesterol

Plant sterols are clinically proven to lower bad cholesterol (known as low-density lipoprotein or LDL) by 7-10% in 2-3 weeks. This effect can be further enhanced with a move to a healthy diet and lifestyle.

Becel pro•activ specially develops products for people who want to manage their cholesterol by making dietary changes.

Consuming Becel/Flora pro·activ spread, milk drink or yoghurt can provide around 2g of plant sterols per day. Clinical studies show that, for those who follow a healthy diet, this level of plant sterols can reduce LDL – bad – cholesterol by up to 10% within 2-3 weeks.

External Links

  • www.flora.com
  • Flora on YouTube
  • Flora on Facebook

More Brands

Flora Logo
Bertolli Logo

Related Articles

  • Cholesterol - Know the score with Becel/Flora proactiv

  • Keep you heart healthier with Flora/Becel

  • The heart of the matter

Featured Products

Becel Pro-Activ
Becel Pro Activ
Flora Pro Activ Buttery 250g
Flora Pro Activ Buttery
  1. Unilever global company website
  2. Brands in action

Useful links

  • Contact us
  • AGM & voting
  • Press releases
  • Share price
  • What’s in our products?

Downloads

  • Unilever Sustainable Living Plan: Progress Report 2012 - 5.4MBEN
  • Annual Report & Accounts 2012 - 5.3MBEN
  • Unilever Quarterly Dividends Background Information - 26KB
  • Download Library
Follow us on Facebook

Unilever on Facebook

Unilever on Facebook is about inspiring people to take small, everyday actions that add up to a big difference.

Follow us on Facebook

© Unilever 2013

  • RSS
  • Contact us
  • FAQs
  • Sitemap
  • Legal notice
  • Cookie Policy
  • Privacy notice
  • Accessibility