Axe

Axe helps guys look, smell and feel more attractive, with a range of body sprays, deodorants, anti-perspirants, shower gels and hair products.

Axe has become one of the world’s most popular male grooming brands, by being a guy’s best first move. Cool, adventurous and never dull, Axe is designed to keep guys a step ahead in the dating game.

Unilever’s research and development teams work with a panel of ‘expert noses’ to create Axe products, and come up with fragrances that help men smell and feel their best. But the scents aren’t just developed in the lab. Every aroma is tested on the target audience – real women.

Every year, a new Axe deodorant fragrance is launched, combining seductive scents with the latest technology, from the irresistible chocolate-inspired Dark Temptation fragrance to the stimulating Axe Rise range.

And Axe, known as Lynx in the UK, Ireland and Australia, also includes shower gels and shampoos with the same seductive scents.

Winning worldwide fans

Axe has been helping guys get the girl since the brand launched in France in 1983. Now men in more than 90 countries, from the Americas to Asia, reach for Axe every day.

The Axe brand is built on epic and disruptive advertising. The attention-grabbing ads are famous around the world, and have been recognised by the prestigious Cannes Lions Advertising Awards – we’ve won more than ten of the event’s sought-after accolades.

The Axe Effect also has a high profile on social media. We have hosted a competition to win tickets to travel in space and have more than 25 million fans around the world on Facebook.

from our range

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Tips
  • We’re not kidding around. Our shower game is very serious.

    about 14 hours ago

  • T-minus 1 spray before lift off.

    05 Oct

  • Do your hair before going out? Yes. Do your hair instead of going out? Sure, also yes.

    04 Oct

  • We’re not kidding around. Our shower game is very serious. http://t.co/oXaFdtqbnu

    about 15 hours ago

  • Check yourself. It doesn't take much to get the most out of our daily fragrances. #AXEredesigned #IDoThisDaily http://t.co/ym7BDMSD1T

    19 Oct

  • Saturdays are great for going out. Then again, so are Sundays, Mondays, Tuesdays, Wednesdays, Thursdays, and Fridays.

    18 Oct

  • More than 25 million Facebook fans can’t be wrong. Keep up with the latest on Axe news on our brand pages around the world.

  • What if there was a fragrance that was truly out-of-this-world? One guaranteed to take girls sky-high - or even to another planet? Luckily, there is. AXE Apollo is a heady mix of clary sage, quince and lavender that will give you a scent of an astronaut - and the love life. Enjoy.

  • Axe invigorating shower gel includes ingredients to refresh your skin and recharge your senses, helping you keep up with anything – or anyone.

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Careline contacts

Argentina

Unilever de Argentina S.A.
Alf. H. Bouchard 4191
(B1605BNA)
Munro, Pdo. de Vicente López
Pcia. de Buenos Aires
T: 0800-888-6666
www.unilever.com.arLink opens in a new window

Contact Unilever ArgentinaLink opens in a new window

0800-888-6426

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