Unilever, the world's largest advertiser, today announced that it has entered into a long term pan-European outdoor advertising alliance with JCDecaux. The alliance involves the utilisation of JCDecaux’s outdoor networks and a commitment to develop a strategic partnership in Developing & Emerging markets.
The alliance covers 22 European countries and represents a potential investment of over €100 million over five years. It covers Unilever’s portfolio brands.
The alliance signifies Unilever’s growing recognition of outdoor advertising and its ability to build brand equities.
Commenting on the alliance, Alan Rutherford, Unilever’s worldwide head of media said, "As a communication channel, outdoor is becoming increasingly important in helping Unilever connect with its consumers. As a key partner, JC Decaux offers us access to a quality outdoor solution in Europe."
Jean-François Decaux, Chairman and Co-CEO of JC Decaux said, "It is excellent news that Unilever, the world’s largest advertiser, recognises the role of the outdoor advertising medium as a vital part of its communication strategy. We look forward to developing the alliance to the benefit of both companies."
The alliance was negotiated and will be co-ordinated and managed by Edwin Sharpe, the Unilever UK media manager, Xavier Dupré, managing director of JCDecaux One Stop Shop, based in London, Alan Simmons of the Alban group and Marie Bruel of Alban’s international division.
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