All washing-related brands are placed under the control of a single company, Lever Brothers and Associates. Becel, the pioneering 'health' margarine, is launched after the medical community asks Unilever to develop a cholesterol-lowering food product. Initially it's only available from pharmacies.
Good Humor ice cream is acquired in the US.
Cornetto, the first packaged and branded ice cream cone, launches in Europe. Becel is repositioned as a diet margarine and distribution is widened to include the grocery sector.
Unilever forms its own specialist packaging business, the 4P Group, turning an internal service provider into a profit earning business. Cif is launched, starting in France.
Captain Birds Eye/Iglo/Frudesa makes his first appearance in TV commercials.
Unilever attempts unsucessfully to merge with Allied Breweries, one of the UK's largest brewing companies.
Unilever airs the UK's first colour TV commercial, which is for Birds Eye peas.